Get Easy Tips and strategies to help you grow your hair extension business
Are you struggling to take the steps to launch and grow your business, let us help!
Get Easy Tips and strategies to help you grow your hair extension business
Are you struggling to take the steps to launch and grow your business, let us help!
Hi, Im Melanie
Hair Extension entrepreneur, reality TV junkie and mom to 2 little ones.
I started in the hair extension industry over 15 years ago. Since then
I have built a million dollar extension business and trained thousands of extension technicians across North America.
The one thing I noticed with our students was that most of them loved hair and the beauty industry but they really struggled with the business, sales and marketing part.
I found the most successful students weren't the best at extensions but they were just better at marketing themselves. That is why I decided to create Hair Flair Academy. A learning platform designed for hair extension artists to learn the skills they need to grow a profitable and successful business. I want to show you that the business and marketing part is actually easy when you have the right guidance and tools. Oh and I'll give you tons of helpful extension info too!
Meet Jody
Jody is a hair stylist turned extension only artist. She educates salons and stylists on everything extensions.
"I have been a stylist here in Ontario Canada for over 15 years and made a major pivot in my career for the past 10. I literally live and breath all things hair extensions and am lucky enough to share this passion along side my mentor/bestie Melanie. If you ask the hubs, we are major extension GEEKS and seriously need to find a hobby.
I have spent the past 10 years of my career as a beauty professional flying across North America and meeting with some of the most sought after stylist, hair schools and individuals, sharing the power of knowledge and skill within the world of hair extensions.
I’m super serious about our mission to help create the best, most successful hair extension techs. I give each and everyone of my students 100% and have a heck of a lot of fun doing so.
OUR APPROACH
Helping you grow your biz and extension skills!
Whether its colour matching & cutting or marketing & social media we have resources to help you grow
Do you often feel overwhelmed by all the things you are supposed to be doing? Your not sure how to bring in new clients and you dred those advanced extension installations and cuts. Let us jump in and give you the answers. We've been there and we know doing it alone can be exhausting and you never really know if your making the right decisions. So consider us your extension mentors and coaches. We will help guide and make all the unknown not so scary!
Are you ready to improve your extension skills?
Things are about to get a whole lot easier
Whether you are just starting out in the hair extension industry or you are looking to grow and expand we are here to help.
From developing your extension skills to learning how to setup and market your business. We have over 15 years experience helping extension technicians become the best extension artists out there.
So take a look around and check out our free hair extension training resources or sign up for a course to start growing rapidly.
Grab our Freebies
One month of IG done!
Stop worrying about what to post. We have a whole month of Instagram post Ideas done for you. These work even if you are just starting out!
Our cutting guide for hair extensions
Learn the mistakes most people make when cutting extensions and the foundational knowledge you need to get started
Your IG Bio Cheatsheet
Your IG Bio is the first impression you make on a potential follower or client, so make it count! Get our super easy guide to that will improve your bio today
FREE INFO ON THE BLOG
Effective Strategies for Marketing on a Tight Budget
As a small business owner, you know the importance of marketing to attract customers and increase sales. But if you find yourself with a limited marketing budget, don't fret! Remember, if you have no money to market, you can invest your time instead.
Small business owners can implement various cost-effective strategies to maximize their reach and generate leads without breaking the bank. In this blog, we'll explore some proven marketing tactics that save you money and require investing your time.
Let's dive in!
Leverage the Power of Social Media:
Social media platforms offer a cost-effective way to connect with your target audience and promote your products or services. Invest your time in creating engaging content and building a following on platforms like Facebook, Instagram, Twitter, TikTok and LinkedIn. With the right strategies in place, you can be successful on these platforms for FREE, or you can go the extra mile and start running ads to increase your chances of becoming discovered.
Online Group Networking and Attend Social Events:
Invest your time in online group networking on Facebook or LinkedIn communities. Engage in conversations, provide valuable insights, and establish connections with like-minded individuals. Additionally, attend social events, trade shows, or conferences related to your industry to get your name out there and network with potential customers and partners.
Get on Google My Business:
Invest your time in creating and optimizing your Google My Business (GMB) listing. This powerful tool helps small businesses improve online visibility and attract local customers. Ensure your listing contains accurate information, including your business address, contact details, website, and opening hours. Encourage customers to leave reviews, as positive ratings can boost your search rankings. Regularly update your GMB profile with posts, offers, and events to engage with your audience.
Tap into Local Classified Platforms:
To get your business name and services out without spending money, invest your time in creating great listings on platforms like Kijiji and Facebook Marketplace. Craft clear descriptions, include attractive visuals, and set competitive pricing for your products or services. Be prompt in responding to inquiries and provide excellent customer service to build trust and generate leads.
Encourage Word-of-Mouth Referrals:
Invest your time in offering exceptional products or services that exceed customer expectations. Actively encourage satisfied customers to spread the word and refer others. Implement referral programs or loyalty programs to incentivize customers. Personal recommendations can drive significant traffic and generate high-quality leads.
You may have little money to market; that's when you have to use your time. By leveraging the power of social media advertising, optimizing your Google My Business profile, tapping into local classified platforms, investing in content marketing, collaborating with influencers, encouraging word-of-mouth referrals, and engaging in online group networking and social events, you can effectively reach your target audience, generate leads, and maximize your marketing efforts without breaking the bank.
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