“ Your extension business can increase brand awareness and connect with potential clients by keeping an active presence and maintaining a scheduled routine.” - Melanie

Introduction:

In today’s day and age, it’s virtually impossible to find a brand without a social media presence.

By NOT taking advantage of these popular free platforms we use for marketing, you’re only hurting your extension business by:

Being unsearchable

• Nobody can find you on instagram if you don’t have an account, plus more and more people are looking up new salons & extension businesses on instagram and facebook rather than google or the yellowpages.

Not keeping up with societal norms

• What does it say about your business if you can’t keep up with the times? It also might lead potential clients to wonder what other outdated methods you practice.

Letting the competition have the upper hand

• You may be the absolute best at what you do, but if you’re not competing online, it turns out you’re no competition at all.

Instagram is undoubtably a powerful marketing tool for your extension business looking to expand your presence and awareness. In this blog, we’ll share how your business can benefit significantly from an Instagram account and offer tips for optimizing your Instagram presence.

With that said, here are 9 reasons why your business NEEDS to be on Instagram! 💜👊

1. It's FREE ✅

There’s no entry fee. Anyone with internet access and a phone has an equal opportunity for success.

2. Over 1-billion users🌍

Since its launch in October 2010, Instagram has seen its user count rise to over 1 billion active users, making it one of the top 4 social networks worldwide

3. Businesses of all sizes can thrive 📏

Because Instagram has so many users with varying needs and interests, businesses of all sizes and across all industries can thrive on the platform. Your extension business can increase brand awareness and connect with potential clients by keeping an active presence and maintaining a scheduled routine

4. Hashtags can increase reach #️⃣

Unlike other social media platforms, hashtags are very relevant for instagram. By using the right hashtags, you have the ability to reach a wider audience than if you were to post content without any hashtags.

5. Engage with clients easily👫

Engaging your audience on social media is a business’s primary social media marketing goal, and Instagram is an excellent engagement platform. You can easily reply to comments on your own post, or posts that someone has tagged you in and answer messages. With an instagram business or creator account you can make it easy for your customers to get a hold of you by adding buttons like “message/text/email/call” to your profile.

6. Keep an eye on the competition👀

Your business can use Instagram to monitor your competitors and see how they engage with their followers. You can use this to your advantage by following people who are following the competition to increase your chances of them switching to you, and you can also see what is working and not working for them to pull inspiration for your own account.

7. Allows you to showcase your creativity & personality👩‍🎨

A great benefit of this incredible app is the creativity it allows you to have. On Instagram, you can go wild, creating new ways to draw attention and add new followers.

8. Paid Ads🎯

With Instagram ads, you can reach new customers with customizable, trackable advertisements. Target specific demographics, link to your website, and collect valuable user data to inform your other social media marketing campaigns.

8. Use insights to hone your strategies📊

Insights will let you know what time your followers are online most which is helpful when figuring out your posting schedule. Analytics also let you know how your posts are performing, telling you which ones resonate best with your audience and what they potentially want to see more of. Ultimately, these metrics are vital for the optimization of your account.

Instagram is a must-have social media platform for businesses.

While advertisement and sponsorship opportunities do exist on the platform, an Instagram business account is FREE meaning your business can establish a significant following without spending a dime.

If you haven’t jumped on the Instagram bandwagon yet, you may be doing your business a great disservice.

Your extension business NEEDS to be on Instagram!