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How Hashtags can Help Your Marketing Strategy

July 21, 20233 min read

Unlocking the Power of Hashtags for Your Hair Extension Business: A Beginner's Guide to Instagram Hashtags

Hey there, hair extension enthusiasts! Are you ready to take your Instagram game to the next level? In this blog, we're gonna chat about Instagram hashtags and discover how they can elevate your online hair extension business! From understanding their relevance to finding the perfect ones for your niche, we've got you covered.

Let's get started!

So a lot of people are wondering... Are Hashtags Still Relevant?

The answer? Absolutely! Hashtags are like magical keys that unlock greater visibility and engagement on Instagram. They categorize and connect your content with users interested in the same topics. By using relevant hashtags, you can expand your reach, attract new followers, and build a community of hair extension enthusiasts right in your own backyard!

Closeup of hahtags

Here's How To Use Hashtags Effectively:

  1. Be specific: Instead of using broad hashtags like #hair or #extensions, focus on more specific ones like #nanohairextensions or #londonhairstylist. These targeted hashtags attract an audience more likely to be interested in your business and less likely to get lost in the millions of other posts using really broad hashtags.

  2. Mix popular and niche hashtags: A balanced approach is key. Combine popular hashtags with those specific to your niche, such as #nanohairtrends or #londonhairexperts. This way, you'll tap into broader conversations while targeting a more specialized audience.

  3. Use location-based hashtags: Since we're based in London, Ontario, we like to leverage hashtags like #londonontariohairextensions or #LDNextensions to target local clients specifically. This helps you connect with potential customers in your area who are searching for hair extension services.

What Hashtags Even Do For Your Content?:

Hashtags act as a bridge that connects your content to the right audience. When someone searches for or follows a hashtag, they'll come across your posts if you've used the same hashtag. This means increased visibility, engagement, and the potential to attract new clients who are actively interested in hair extensions.

looking up "london hair" for hashtags

So How Can You Find Relevant Hashtags For Your Hair Extension Business?:

  1. Research competitors and influencers: Take a peek at what hashtags your competitors or industry influencers use. This can provide valuable insights and ideas for relevant hashtags to incorporate into your posts.

  2. Utilize Instagram's search function: Enter keywords like "nano extensions" or "London hair" in the search bar on Instagram. Navigate to the "Tags" tab, and you'll find a list of related hashtags. Explore their popularity and relevance to determine which ones align with your business.

  3. Industry-specific apps and websites: Explore apps like "Hashtastic," "All Hashtags," or websites like "Display Purposes" that generate relevant hashtags based on your input. These tools can save you time and provide suggestions tailored to your hair extension niche.

    reading hashtags on instagram

By harnessing the power of hashtags on Instagram, you can skyrocket your hair extension business. They increase your visibility, attract targeted followers, and position you as a go-to hair expert in your area. So, don't underestimate the power of these tiny symbols—embrace them, experiment with different combinations, and watch your Instagram presence flourish. Happy hashtagging, and best of luck growing your business!


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